So now that I am caught up on custom orders (for the time being), I decided the next big thing to tackle, with respect to my etsy store, is to reshoot my photographs. When i took a recent seminar lead by very successful etsy store owner, Littleput, she suggested that the #1 improvement one can make is to take better pictures. So here I am! My goal here is to give all the photos some more character, a consistent look and feel, all while adding some interest and attracting people to my store so that they find it a joy to come to my store and look around!
I thought about a plan, and here's what I did. I brought my business card to the local craft store and walked around the floral dept with card in hand, looking for items in the same color palette as my card. Kind of a challenge because I am looking for blue to chartreuse items. Luckily all items were on sale and they were also having a BOGO FREE sale! Yay me! I also bought a few floral accents and stems that have the same spikey organic "texture" as the art in my store header and business card. I also did the same thing at home, going through what I have already, to find items that had a consistent look and feel with the color palette I have chosen. Here are some of the ideas I came up with:
One thing I remembered to pick up while at the store was this amazing but simple poster putty that I have used at past jobs where I needed to do photo shoots of small items. This makes short order of arranging your items and having them stay in place while shooting. I was pleased to be able to find it at the craft store!
Now armed with many fun items with which to newly merchandise my jewelry, I plan to set up a photo shoot in the next day or two, depending on the weather. This time I plan to take it outside, rather than shooting in my cave of a condo, in hopes to add some natural light to my compositions and avoid lots of the incandescent lighting I end up spending hours in photoshop eliminating. I will make sure to add some examples here once I shoot!